I wanted to focus this advert on the audience of working people. When researching Imodium, I found that it is a product designed to reduce bowel movements, specifically to help with conditions like diarrhea. My idea was to emphasize the importance of not missing a day of work due to illness, which this product is perfect for preventing. The body copy, ‘Stop it before it stops you on the way to work,’ reinforces the idea that this product will prevent an issue before it disrupts your day. In a fast-paced work environment like London, even a small hindrance can cause a lot of frustration. I thought that by focusing on a situation where a problem could prevent someone from getting to work, the audience would realize that to avoid future disruptions, they need this product before it interrupts their work life. This is especially important in London, where the work culture is fast-paced and people have a ‘work and go’ mentality.
This is my final Adobe mock-up for my Imodium advert. I made significant changes to the design, while retaining the original concept of featuring my hand in the advert. I revised the body copy, as I felt the initial version was too long and lacked engagement. The new copy is more concise, witty, and optimistic, which I believe better captures the attention of the audience. To avoid a plain, empty background, I added an image of a bathroom, which not only fills the space but also directly relates to the product. Additionally, I incorporated a stop gesture with my hand to reinforce the message in the copy, which uses the word ‘stop.’ This gesture adds a human touch to the ad, emphasizing that Imodium is a product designed to help real people in everyday situations.