My idea for this advert was to promote the long-lasting battery life of the Nokia 3310. When coming up with this concept, my initial thought was the frustration of smartphone batteries draining quickly. In contrast, a Nokia is known for its long battery life. I thought it would be a good idea to focus on this benefit—the fact that a Nokia’s battery doesn’t drain easily. I wanted to use a personal experience where my phone died at the wrong times, usually after work. Throughout the day, my smartphone’s battery would drain quickly, especially during breaks, as I spent a lot of time scrolling through my phone. This often meant that my phone would be dead by the time I finished work or left with very little battery. It was particularly frustrating because I rely on my phone for things like making payments and paying for travel. So, I thought this idea would resonate with working people. The advert would emphasize that a Nokia’s battery lasts longer and won’t cause issues like a smartphone might.
This is my final Adobe mock-up for the Nokia 3310. I initially focused on highlighting the phone’s long battery life, but after some thought, I realized that targeting a working audience may not have been as effective as I hoped. Instead, I shifted my focus to parents, as it’s a common excuse for teenagers to claim their phone died when responding to a parent’s question about why they aren’t answering. I wanted the advert to have a humorous tone, capturing the culture of the time when the Nokia 3310 was extremely popular. To do this, I drew inspiration from how people communicated back then, incorporating emojis and texting mannerisms that were widely used. I thought it would be a fun and relevant touch to include punctuation emojis, as they were a key part of texting, adding emotion to messages. Additionally, instead of using a traditional tagline for the product, I crafted the body copy as if it were a text message we had just received. This approach ties directly into the concept of the phone itself, making the message feel more personal and relatable.